Just a few small things can make a difference for SEO!
Every time I meet a customer they ask me if they have to sign-up for a monthly retainer for SEO. I tell them no and that a small investment can make a big difference. Even just implementing keyword phrases into the website can enhance rankings in the search engines!
Take the example of 2 clients of LuCorp Marketing who had their sites in Flash: Once we redeveloped their site in html format with CSS, implemented keywords in the Title tags, H1, H2, H3 tags, alt image tags, and in their Meta Descriptors per page they suddenly came up on the first page for a large percentage of their keywords for organic results! The investment of keyword research, site redesign and keyword implementation did tremendous things for their rankings.
Both clients just contacted us to tell us they were now receiving all sorts of leads from their website from clients doing search queries. They were “lost in the shuffle” before. We monitor the rankings and keywords for them at LuCorp Marketing, but try to keep the SEO implementation within budget! Both clients have now moved on to the next phase in SEO-link building, article writing and social media campaigns.
The moral of the story, begin an SEO campaign with the website first and then work from there to develop programs.
Read MoreArticle about SEO Goals
Recently I read a great article, “Business Goals Determine SEO Targets” by Greg Newell from site-reference.com. This article looks at predicting return on investment for SEO campaigns – the number one reason for SEO! It bears repeating this important information regarding targeting your revenue goals and addressing the purpose of an SEO campaign. I really liked this analysis:/
“HOW MANY CLIENTS DO YOU NEED? You should be able to state clearly your revenue targets and the average annual value a client brings to your business. If you know that, then simple division will tell you how many new clients you need. You should also have a “gut feel” for how many of a hundred people on your website turn into clients. So with that, you should be able to determine how many visitors you need to generate to your site to develop those clients. The number of visitors required is equal to the number of clicks that are required. The purpose of a good SEO campaign is to increase the number of visitors who are searching for your products and services. Successful SEO creates enough impressions on the search engine results pages (SERPS) to deliver enough visitors to meet the revenue targets.
Getting on the first page of the SERPS generates an impression, or a chance that the visitor will click on your site. Since very few people advance beyond the first page of results, a conservative SEO specialist considers the first page of the SERPS the ONLY place to be and of course number one is best if you can get it.
AOL published information showing that first place in the search results gets almost half of the organic clicks. Second gets 10-15%. Third gets 5-10%. The remaining scrounge around 3-6% but at least they made it to the party. Conservatively, you can estimate that with a well executed SEO campaign, that you will get 5-10% (we’ll use 7%) of the search volume. Predictably, you’ll be somewhere on the first page of the SERPS. So, if you need 100 visitors, then you need impression in 100/.07 (1,428) total searches.
Once you’ve established your total search volume to optimize for, you then move into keyword selection. The best is to select a variety of keywords rather than the most popular terms. Remember this: Most of the time it’s easier to rank for many low volume keywords than a single high volume one that equals the same number of searches. Further, lower volume keywords are usually more relevant and more specific to the needs of the visitor. Ultimately, they convert better. You’ll also discover that once you know your total search volume requirements, your keywords collectively will meet the search volume requirements without extending into a range that’s impossible to optimize for. You can develop a much more practical approach to your SEO campaign.”
At LuCorp Marketing we are continually assessing our clients ROI for keywords and target SEO campaigns for that purpose.
Read MoreCapital Review Group
We have been proud to serve the Capital Review Group for over a year now through developing an overall marketing campaign that encompasses:
Case studies
White Papers
Public Relations
Link Building
Social Media
World Pet Association
We have been proud to work with the WPA and their fabulous programs like: America’s Family Pet Expo in Orange County and In Pullayup Washington and the SuperZoo Pet Retailers Show in Las Vegas. LuCorp Marketing promotion of these programs begins with Search Engine Optimization and a sound Social Media strategy. Working in conjunction with the WPA’s Public Relations agency, we were able to increase exposure across multiple online, print and media outlets.
LuCorp provides the following services to WPA:
Social Media Strategy
Public Relations
Link Building
Event Posting
Social Bookmarking
Blog Commenting
Partnership Development
Search Engine Optimization
Reputation Management
Read MoreStarting a Link Building Campaign
Link Building Helps Boost Search Engine Rankings
Every business with a website wants their site to come up at the top of search engine rankings. A high ranking means that search engines will present your site as one of the first in a list of search results. Most searchers click on the first few links if the site seems to match their search criteria. Obviously, this is desirable because the information on your site is only valuable when people actually see it. You can have the most eye-popping and informative site out there, but if your potential customers never find it as they search the web, it’s worthless.
What is Link Building?
One way of optimizing your site is by using effective keywords to describe your products or services. Another way to boost a site’s ranking and make it easier for search engines to find is by link building. Link building is the process of securing hyperlinks on third party websites that point back to your site. The number of links to your site from other sites indicates to search engines that your website is popular and/or valuable.
Other benefits of having links to your site are that it helps people find your site when they are visiting related sites, links generate more traffic, and they also add credibility to your site. Increased traffic can obviously lead to increased business, and if your site relies on advertising, the increased traffic can lead to more advertising revenues.
Link Building Basics
So, how do you establish links to your website? There are a few ways to set up a successful link building strategy. Reciprocal links are easy to establish when you have relationships with clients or others in your industry. You might agree to list a related business with a link on your site in exchange for a link to your business on their site. Your business might benefit from being included in local search directories or industry business listings.
Creating original content in the form of articles is another way to increase your standings in the search engines. By submitting articles that highlight your area of expertise and are consistent with your messaging to syndication services, your article will reach hundreds of online publishers and create numerous links back to your site. The valuable content of the articles can also help establish you as an expert in your field or generate interest in your product. If you are not a writer, you can employ a professional to create your article content for syndication.
Social media plays an important role in link building. Writing a blog as a part of your website can be a productive source of links. If your blog posts are informative or entertaining (as they should be), there are many sites such as Digg, StumbleUpon, and Reddit where articles and posts can be submitted for popular votes and rankings, driving readers to your site. You can also post links to your blog or website on social media sites such as Twitter and Facebook. The viral nature of these sites can lead to numerous links back to your website.
Actively participating in social media also includes finding blogs that you can comment on, adding to the active discussion. Of course, you will want to include a link to your own website as part of your signature when you leave your comment for others. This not only builds links back to your site on various blog pages, but also starts to build your industry presence and expertise through your insightful comments.
Remember, developing a fantastic website isn’t enough to generate or increase your business. Using a well thought out link building strategy can create interest in your content and increase your site’s exposure, as well as boosting your search engine rankings.
Read MoreFollow Us
