Blog Writing Input for Search Engine Optimization from WordPress

Posted by Cindy on Sep 21, 2011 in Blog | 198 comments

This SEO information comes from our friends at WordPress

http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress

LuCorp Marketing uses many platforms and themes from WordPress for client websites and we are always happy with the SEO plug-in’s and accessibility of the platform for keyword integration.

Content Talks

Search engines can’t “see” a site. They can only “read” a site. Pretty does not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.

Write Your Content with Searchers in Mind

How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.  Use the Keywords that are on the website.

Content First

A search engine enters your site and, for the most part, ignores the style. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

Keywords, Links, and Titles Meet Content

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your “score.”

Content in Links and Images

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Good Navigation Links

A search engine crawls through your site, moving from page to page.  Be sure to add links back to specific pages within the website.  Link to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Read more here…..http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress