Outsourcing Your Blog Writing
By Cindy Woudenberg and Wendy Rubicam
Lucorp Marketing and Rubicam Writing
Business owners may wonder why they need a blog in the first place, and why they need to keep their blog content fresh. If you are busy running a business, you probably don’t have time to sit down and write about your business every week. You may know your business inside and out, but what will prospective readers find interesting? What type of content will help your business stand out? How can you use your blog content to build a deeper relationship with your customers?
One of the easiest ways to tackle your blog is by outsourcing the blog writing to professionals. Starting with the title of your blog posting, using keywords will feed search engines, adding a page to boost your ranking. New blog posts add muscle to your online presence, attracting new customers through search engines. Marketing and writing professionals will use appropriate keyword phrases in your blog titles and throughout the blog posts.
You may say, “But how can someone else write about my business?” Professional writers love to research topics and are adept at providing well-researched pieces that are both interesting and informative. You may want to add your own personal viewpoint or fine-tune an outsourced blog post with your own expertise, but being provided with an idea that is well laid out and just in need of a little tweaking is a huge time-saver for you. Sometimes finding out what an outsider finds interesting about your business can be eye-opening and give you a fresh perspective on what customers are looking for. If you are willing to provide a professional blog writer with a brief interview and opportunity to get to know you and your business, the writer can use that information to craft numerous blog posts.
The purpose of your blog is to engage your prospects and customers. Whether you give them an insider view of company happenings, develop a presence as an expert in your field, talk about what makes your product or services unique, or use the blog as a forum to ask what customers are thinking, the blog is a relationship-building tool. It makes the company products and services more understandable and the company and brand more accessible.
There’s nothing more disappointing to someone seeking information than an abandoned blog. Many business owners jump on the blog bandwagon, write a post or two and then find they just don’t have the time or ideas to sustain it. When prospective buyers see that you have a blog, they will check it out to find out more about your business. They may not check in every week, but they will want to see that there are current postings and that you are enthusiastic about your own business. This is where outsourcing your blog writing can help immensely. It’s up to the writer to come up with relevant content and keep your blog fresh and interactive. Keep your blog writer in the loop and they will help you to build successful relationships and maintain the social media presence that’s required for success.