Link Building

Link Building Helps Boost Search Engine Rankings
Every business with a website wants to be at the top of search engine rankings.  You can have the most eye-popping and informative site out there, but if your potential customers never find it as they search the web, it’s worthless.

To get to the top of the list, you need more than great content and  the right keywords. You also need a lot of relevant links across the web pointing back to your site. Building a network of those links requires effort and know-how that many businesses don’t have time for. LuCorp can help, with affordable, experienced, and effective link building.

What is Link Building?

Link building boosts your website’s search rankings by establishing hyperlinks on third-party websites that bring their users back to your site. The number of links to your site from others tells search engines that your website is popular and/or valuable.

Of course, links on related sites can catch the attention of interested visitors and bring them  directly to your page so they skip the search engine sites entirely. Cross-linking can also add credibility to your site.  More links increases opportunities for site traffic, which leads to more business and more ad revenue if   your site relies on advertising.

Link Building Basics
LuCorp recommends and implements several tried-and true link building strategies.

  • Reciprocal links.:These are easy to establish when you have relationships with partners, clients, or others in your industry. You might agree to list a related business with a link on your site in exchange for a link on theirs.
  • Directories: Local search directories and industry-specific business listings are great opportunities. We also seek out relevant sites that provide resource pages for their users.
  • Original content: Submitting articles that highlight your area of expertise and are consistent with your messaging to syndication services is a great way to build links. Your article will reach hundreds of online publishers and create many links back to your site.  Providing usefull content builds your credibility at the same time. If you don’t have the in-house writing talent or time to produce this content, we can draft them for your approval and post them.
  • Social media: Writing a blog as a part of your website can be a productive source of links.  Make your posts informative and entertaining, and they’ll be shared via Twitter and Facebook. They may also be tagged on sites like Digg, StumbleUpon, and Reddit and ranked for popularity. Your own Twitter and Facebook posts create more inbound links.  The viral nature of these sites can lead to numerous links back to your website.  Actively participating in social media by commenting on blogs and posts (with your web link in your signature, of course) builds your reputation as an insightful voice in the industry – and it adds more links.
  • Event Postings to promote your upcoming events, seminars, events is a great way to increase links.

Developing a fantastic website is the essential first step to promoting your business, but it isn’t enough. LuCorp Marketing can help you with the related tasks of link building to boost your search rankings and your overall web visibility.

Find out more through a Free website analysis - contact us today!