Public Relations Strategy
The world of media relations has changed tremendously over the years, but the media still responds to a well-written press release. And in the Internet Age, a release can get picked up, reposted, and spread farther than ever before.
We have mastered the techniques necessary to convey your brand and your messages in press releases that attract coverage. Our press release distribution process relies on powerful syndication services that deploy your message to hundreds of publishers online. We also offer traditional media relations programs that “pitch” your story to the press and other media sources.
Smart, snappy, useful articles strategically placed in online publications draw attention to your services and expertise. At the same time, they create inbound links that draw web users to your site and increase your search engine rankings. These public relations placements magnify your internet marketing strategy.
LuCorp takes your article or PR ideas (or comes up with ideas for you) and writes engaging, informative, keyword rich pieces. We distribute the articles to quality online submission services and to targeted websites. These articles can be repurposed on your website and provide topics for your blog posts. Everywhere they appear, they boost your SEO rankings and drive traffic to your website.
Associating your company with these kinds of articles is advantageous, because research shows that consumers respond more positively to this type of content than pure advertising. We track each posting to measure the activity generated.
As with all of our services, our copywriting and PR services are based in customer-focused keyword research that ensures your message reaches the audience who is looking for you. Articles and PR efforts have brought our clients substantial returns through greater exposure, new business leads, business development partners, and repeat customers.
We can help your company realize the same great returns.