What does SEO do for your company?

Have you searched keywords or phrases that pertain to your business and can’t find your business?  Perhaps you are “buried” deep within the search engines and don’t come up on the first or second pages of search results?  If you can’t find your business, then how are customers finding you?  LuCorp can help!  We find what people are searching for relative to your businesses keywords and help develop your site around those keywords.  This will help push you up in the search engines as the relative term will be found easily.

A recent survey “The Role of Search in Business to Business Buying Decisions” from Enquiro Research gave a few interesting facts about utilizing the Internet in making purchases.

• 93.2% of the survey participants said they would research a purchase online.
• 95.5% said they would use a search engine to help with the task of the research.

Customers find your business through the ever-changing search engines.  Why not help them out by utilizing key components in your Web site, articles, and press releases and across all marketing venues?

Do you feel your existing site is buried?  Do you feel your site isn’t getting the traffic it should and you are not generating the leads you would like?

LuCorp Marketing is SEO Certified and has spent considerable time and resources developing a systematic process to move your site and business up in search engine results.

We assess your needs, analyze research, set goals, develop solutions, and implement a plan to improve your Web site’s performance through these Internet marketing programs:

Off Page SEO Steps:

Depending on what services you select for off page SEO we utilize several steps to facilitate maximum promotion on the Internet.

Link Building is done to improve page rankings and to heighten online visibility.  It is done to maximize your exposure on the Internet.

1. For link building we find the links, directories, and sites that allow links to be built based on your keywords.  We direct all link building based on keywords for relevancy purposes.
2. We also develop lists of “Paid Directories” for your further exploration.
3. We post your companies information, contact information and bio’s on pages for link backs to your site.

Social Media Build and Management (provided by our affiliate partner Social Media Management Company)

We develop a branded portfolio of all Social Media platforms and either help you strategize a plan or we can manage the program for you!  Social Media is done to increase brand awareness, increase customer interaction, and to develop more business.

1. LuCorp takes your brand and sets up customer pages in Facebook, MySpace, Linked In, Twitter and on your Blog.  We then add all photos and company information to the Media sites.
2. Taking relevant keywords we lay out a strategy for postings and schedule and either post for you weekly or develop the plan for your company to follow.
3. Tracking the customer interaction is key to the success of the campaigns and postings.  US4U can monitor this for you or train you for evaluation of ROI on campaigns.

PR and Article Copy Writing

Links back from PR and article submissions to online services drives links Back to your site and helps magnify your Internet Marketing Strategy.

1. LuCorp takes your article or PR ideas (or comes up with ideas for you) and writes the pieces to be relevant and keyword rich.
2. We then submit the articles or PR pieces to the online submission services and to targeted websites.
3. We track postings for you and place the article or PR piece copy on your site and suggest it for a blog posting.

Recent survey results indicate that not only are the majority of buyers using search engines to research potential purchases online, but also that they respond more positively to content than to advertising.

Analytical Assessments

Lastly, we look at your analytics to assess what ROI and conversions are happening to your website and business.  This helps us determine goals, assess what people are looking for, and can analyze target markets.  We can also use analytics to assess issues within the site and messaging based on traffic patterns.  We have worked within analytical analysis from Google Analytics, Web Trends, and Urchin Analytics.

Do you need help with your Optimization strategies?  Give us a call!