Website Design, Development and Web Content Creation
If you are looking at our site, you probably think your website could stand some improvement. Whether you need basic SEO, a few updates, new pages you never seem to get around to, a fresh design that builds your brand, or a brand new site, LuCorp Marketing offers affordable SEO-focused website development that maximizes your return on investment.
Many SEO service providers just sprinkle a few keywords throughout your site. Many web developers build you a new site with little thought to SEO. Before we begin either of those processes, we do intensive research to be sure we understand your business and customers. To make the most of your site, we start with a few key questions::
- Does each element of the site invite the user to take action?
- Is your site clearly organized, with a consistent theme and strong design elements?
- Does your site content have a clear, audience-focused message that builds your brand?
- Can you track and analyze how visitors are using your site?
- Can you update or add site content easily and often?
- Have you embedded keywords that reflect your business and match what customers are looking for?
LuCorp Marketing can help you make sure all the answers are “yes,” bringing you more site traffic and more business. We partner with other web design companies and consultants to bring your core messaging to the Internet. We often work as the project manager for your marketing program, overseeing a number of professionals and vendors who handle different aspects of an integrated, web-centric approach.
Web Content Creation
All of the content on your site must be carefully crafted to attract your target customers. Whether you need fresh content or a completely new site, we start by working with you to define those customer audiences. Then we use proven research tools to determine the keywords those customers use when they try to find the products or services you offer.
We create compelling content that incorporates your selected keywords. This on-page keyword process helps search engines find key messages that match customer to services or products being offered.
On-Page Steps to SEO:
- LuCorp takes an initial snapshot of your keywords related to your product line or services.
- We find out which words prospective customers are actually using in their searches.
- We give you the relevant and “winnable” keywords to select from and weave into your site content.
- We embed those keywords in “behind the scenes” elements on your pages and use them in new content and features on your site.