Web Content for Actionable Results and SEO

We emphasize research of your target customers to guide the direction of your website content design or re-design . We help you determine what keywords customers are looking for when trying to find your business online and we make sure your website includes those words for search engine optimization. Our processes are developed for on-page enhancement that allows the search engines to find key messages that match customer to services or products being offered.

We work together with other web design companies and service purveyors to bring your core messaging to the Internet.  We often work as the Project Manager overseeing all marketing programs or we work as an outsourced consultant on projects for web development companies.   We take the following approach to keyword research:

On Page Steps to SEO:

1. LuCorp takes an initial snapshot of your keywords as they pertain to your product line or services and finds what customers are looking for.
2. We then give you the relevant and winnable keywords to select from to place them within your website content.
3. Next we utilize those keywords in “behind the scenes” for the Search Engines to find and to add to the content writing for your site.

Your website content should include relevant keywords and effectively describe your product or services.  Let LuCorp boost your online exposure through published articles, blog posts, and email marketing content, increasing your chances of educating buyers and generating leads.    We’ll customize a strategy for your business to provide the most effective content, link-building strategies, articles, or PR campaign to maximize your media exposure.

Branding and Identity

LuCorp Marketing believes in first establishing who you are, what you do, who your target customers are and then deciding what are the best, most effective strategies for your marketing and brand development goals.  We frame your plan in a compelling story and work with some of the best graphic and design companies in the country.   Through careful assessments, we refine your needs for branding and monitor development of your brand throughout all product lines.

Brand Revisions

Often brands become worn or out dated.  We can help refresh your brand by creating a new look and feel, re-establishing your marketing objectives in the marketplace and infusing new energy in your company.